SANYO NORTH AMERICA
CASE STUDY
We have worked with almost every division of Sanyo North America, including Home Appliance, Mobile, Car Audio, and their Security Division. Our work has varied from brand strategy, the development of marketing collateral such as brochures, sell sheets, instructional booklets, posters, booth graphics, micro site development, product identities, interactive Flash demos, advertising, packaging, exhibition design and way finding.
Our relationship with Sanyo is a collaborative process, one where the work has benefitted greatly from an interchange of ideas between Mediafish and Sanyo, and a work process that is defined through the success of the deliverables. Developing strategies for both national and international markets, we have implemented platforms for the launch of their mobile accessories for the Japanese market and the U.S market. Our campaign for the Air Washer and the Rice Cooker were the result of the integration of ideas from both markets.
Our work for Sanyo North America extended to their Fisher Electronics brand as well. For Fisher we developed websites, packaging, product brochures, instructional booklets, sell sheets and product logos. We also provided both companies with photography and copy writing services.
WHAT THE CLIENT SAID:
“Over the last several years I’ve relied on Mediafish Creative for many projects, large and small. They have consistently been my agency of choice to drive creative for some very high profile product launches within my organization. Their blend of solid business smarts and true artistic talent makes them very adaptable for a wide scale of needs.
Great group of people too!”
Eric Burr
National Marketing Manager
Consumer Products Group
SANYO NORTH AMERICA
“We’ve been with Mediafish Creative for 10 years now. They’ve managed our creative services with the same efficiency and enthusiasm as they did when they started, and their unique creative perspective has given us a competitive edge across all media, from print material to online applications.”
Terrell Smith
Creative Director
Security Division
SANYO NORTH AMERICA
