WESTERN BAGEL BAKING CORPORATION

Sandwich Splitz are Western Bagel’s newest product. Available in 2 varieties (100% Whole Wheat and Multigrain), the Sandwich Splitz are thin, healthy and delicious. In designing the packaging, we realized that we needed to focus on the value proposition of the product, which is a healthy and tasty alternative to the regular breads available everywhere. Being only 90 calories (100 for the 100% Whole Wheat), low fat and made without using corn syrup, the Sandwich Splitz could more than hold their own with their competition. We realized we needed to use great photography to really show off the value proposition, in conjunction with a bold color schematic that represented the specific variety.