Western Bagel Baking Corporation has a strong history of family. More than seventy years ago, Louis Ustin left his country to escape the Russian Revolution and settled in New York, working as a bagel baker. His son soon joined him, working full-time in a bakery in the Bronx. Realizing the advantage of building a bagel business on the West Coast, they moved to California and started Western Bagel. My initial work for Western Bagel Baking Corporation positioned the historically rich company as the “go-to place” for delicious, nutritious bagels. Throughout our working relationship, I provided various services to strengthen their value proposition and brand awareness.